THE DOWNLOAD METHODS AND STEPS:
You can download the game on the EA Origin: http://static.cdn.ea.com/ebisu/u/f/OriginSetup.exe.
To use Origin and the game, you need an EA account which you can set up both directly through Origin (“Click here to create a new account") and on the EA website (http://www.ea.com and click “Set Up”).
Once you set up the EA account, start Origin and login with the account.
Click "Origin" in the top menu, select "Redeem Code" option and use the code to confirm what game can be activated. Then you can activate the code. Follow the instructions.
After successful activation, you can use the game in the game library, click the logo and download the game.